Over my career, I has founded, build and led $100m+ consulting & BPO businesses at IBM, Accenture, and Capgemini. In this time I have guided clients such as PepsiCo, Unilever, Danone, Compass, BP, GSK & the UK Government through major change.
For me, AI isn’t new. For over a decade ago, I have been working with AI in health, finance, supply chain, and procurement. Building AI in and around systems like SAP, Oracle, Ariba and specialist packages, I understand where AI adds the most value, how to deploy it safely, through inclusive design, controls and AI guardrails.
From this experience came AI Ethicals. Helping boards, start-ups, and scale-ups use AI with confidence. The principle is simple: technology should serve people.
For board’s it’s about providing an independent view on the AI and technology risks.
For start-ups and scale-ups, it’s about helping to focus on
go to market and product management, complimented by, but not dominated by AI.
The result is growth built on clarity, control, and trust – for customers, colleagues, investors, and society.
